The EUSL Foundation was created as an innovative extension of the EUSL platform, built on the belief that charity can be a driving force for business growth. Founded by Daniel Bermå, the Foundation takes the surplus from EUSL membership fees and directs it towards impactful social projects. What makes this unique is that the members themselves decide where these funds should be invested, while the Foundation manages and executes the initiatives.

Each project supported by the Foundation is “sponsored by” EUSL members, creating a powerful branding opportunity. By linking their businesses to positive social change, members not only contribute to meaningful causes but also enhance their brand reputation, positioning themselves as leaders in social responsibility. This “Charity as a Business” model allows donations and community efforts to generate visibility and drive traffic back to EUSL members, boosting their business while contributing to the greater good.

Through this approach, the EUSL Foundation turns charity into a strategic tool for growth, attracting new members to the EUSL network and amplifying the impact of its community. It’s a win-win model where doing good leads to both social impact and business success.